How to Price Handmade Jewelry on Etsy

How to read your result

The solved price is the price that leaves exactly your target margin after fees and costs, not a market price. If it is far above what comparable pieces sell for, the answer is usually to simplify the design or source cheaper materials, not to lower the margin target until the math looks friendly.

Method and formula

Revenue is the discounted item total plus the shipping amount charged to the buyer. Etsy fees are then deducted: a $0.20 listing fee per unit, a 6.5% transaction fee on revenue, and a 3% + $0.25 payment processing fee (US Etsy Payments). If Offsite Ads is enabled, add 15% of revenue, or 12% for shops at or above the $10,000 trailing-365-day threshold, capped at $100 per order. Profit = revenue - total fees - total costs (product + actual shipping cost + packaging + labour + other). Margin = profit / revenue. Rates verified 14 Oct 2026 and re-verified 28 Oct 2026 (Wave 1 fee re-verification; all rates matched). This page inverts the forward calculation: instead of checking a price, it solves for the revenue that delivers the target margin, then subtracts shipping charged to give the item price.

Worked examples

Example 1 solves the bracelet price for a 40% margin without Offsite Ads. Example 2 solves the same piece with Offsite Ads at 15%, showing the higher price an ad-attributed sale needs for the same margin. Both were computed and forward-checked by the independent script.

Assumptions and limits

US Etsy Payments rates only; non-US processing rates differ. Sales tax is excluded from the transaction base for US sellers per the base fee profile. The listing fee is charged per unit sold here (one listing renewal per sale); multi-quantity listings renew per unit. Currency conversion (2.5%), regulatory operating fees for non-US markets, returns, and Etsy's one-time new-shop set-up fee are not modelled. Labour is valued at the rate you enter; unpaid time is not free, it is profit you keep only if you choose to value it at $0. A solved price above the market does not make the market wrong; it exposes a cost problem. The $100 Offsite Ads cap means the solve is exact only while the uncapped ad fee stays under $100.

Category guidance: materials and process

Start from quantities: weigh metal, count beads, list findings. A pricing solve is only as honest as its material lines, and quantity-based inputs force those lines to be explicit. Re-run the solve whenever a supplier changes a price per gram or bead cost, rather than carrying an old price forward.

Category guidance: pricing pitfalls

Pitfalls: solving for margin on revenue while thinking in markup on cost (they are different percentages and give different prices); forgetting that shipping charged is part of revenue and therefore part of the fee base; and setting a margin target that leaves no room for remakes or returns.

Related tools

Use the jewelry profit calculator to check a price you already have in mind, the markup calculator to convert between markup and margin, and the guide on pricing products on Etsy for positioning. The fee calculator isolates the fee lines in any solved price.

Fee assumptions

Worked examples

Every example below uses the US Etsy Payments fee profile and is rounded to the cent. You can enter the same numbers into the calculator above to reproduce each result.

Beaded bracelet priced for a 40% margin

Same bracelet priced for a 40% margin with Offsite Ads at 15%

Sources

• Etsy Fees & Payments Policy (official) — verified 2026-10-14
• Etsy Help: Offsite Ads rates and $10,000 threshold (official) — verified 2026-10-14
• Sellarithm base fee-config.js (read this session; cites the official pages above) — verified 2026-10-28